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Based in the heart of London, Rochester PR Group are specialists in market entry, advising international clients and brands on successfully entering the UK market. We will raise your profile and ensure your business gets connected with the right people to help it grow.

Friday
Aug262016

Nous irons à SIAL!

 

This year, the team will be re-visiting SIAL Paris, from 16-21 October. There will be lots of trade associations coming to the UK and we are interested in hearing their feedback post-Brexit. It is always exciting to discover international trends on the food and beverages scene, whether it is health products or convenient food. 

Wednesday
Aug102016

kay me's Junko Kemi meets BBC's Jo Good

kay me, a Japanese fashion brand established in 2011, makes its UK radio debut on BBC Radio London's Jo Good show. Our client currently has four branches in Tokyo and its founder, Junko Kemi, has set her sights on the UK retail market. Jo was particularly interested in finding out more about kay me's unique designs and its patented machine washable silk technology. The brand are introducing their Contemporary KIMONO collection to UK consumers, which combines functionality with classic Japanese beauty. 

 

Monday
Aug082016

“Rochester shared wisdom and vigour with us, showing great flexibility in operating in dual time-zones as the core CLF team was based in New Zealand. I would seriously recommend them to anybody looking to bring their business to the UK.”
 

Nik Webb-Shephard, CEO, Child Labor Free

 

Monday
Jul182016

#LondonIsOpen campaign

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Today London's Mayor, Sadiq Khan, launched the #LondonIsOpen campaign to generate more investment in the capital and to boost tourism. Click here to watch the promotional video.

The team here also had a go at making our own video in support of this initiative - check out our Twitter to see how it looks!

Thursday
Jun232016

Rochester PR Co-Host ‘Tech-Teach In’ For #LDNTechWeek

 

 

We teamed up with our friends at JMB Partnership and UK Trade and Investment to run a practical panel session on ‘How to Successfully Launch and Grow In The UK’ for this year’s London Technology Week.

Representatives of businesses from all over the world arrived to hear our very own Joanna Dodd deliver a presentation on the importance of PR to UK market entry, and engage with a panel of businesspeople at different stages of launch and blossoming on London’s tech scene. The event provided a wonderful opportunity for us to share our top tips on how good PR can furnish entrants with the media profile, contacts and communicative acuity to flourish in a new market; it also gave us the chance to meet delegates from a host of exciting international companies looking to begin doing business in London.

We would like to thank JMB and UKTI for their help planning the event along with our moderator Chris Moore, UKTI’s ICT Specialist. Our panellists Paola Cuneo of Sirius Programme, Nadim Zaazaa of UK Lebanon Tech Hub, Deanna Roepke of Relias Learning and Neil Abbott of MC Global were able to share personal insights and examples, from the importance of networking well to identifying the right contacts and recruitment, which our guests agreed were hugely valuable.

The main points the start-ups took away with them were:

  • The need to "keep going" - the London market is large but challenging
  • The importance of keeping up with the pace of change - things move quickly here and you need to aswell
  • Understanding feedback - Brits are known for their politeness, and this doesn't necessarily mean that they are about to sign
  • Being prepared to change - sometimes you will need to reconsider your route to market


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