We were delighted, but hardly surprised, to see London retain its number one spot as the best city for global business in the seventh edition of PwC’s Cities of Opportunity today.
The report, released this morning, confirmed what we as market entry specialists have been telling new businesses for years: that London is a smart, tech-savvy and connected city with commercial, cultural and intellectual pre-eminence which stretches back over four-hundred years.
It came as no surprise to us, living and working as we do in the heart of the capital, to see London take pole position by considerable margins across several of PwC’s ten indicators. The city was rated best in the world for intellectual capital and protection, economic might and connectedness as a global gateway. London was also deemed to be in the top three for liveability, technological sophistication and ease of doing business. For market-entrists looking to start-up in the British market, that should make the tube fares worth it!
Having stood firm as an international centre of trade and innovation through centuries worth of challenges - from the great fire to the financial crisis - London should be an obvious choice for enterprising businesspeople from across the globe.
What we believe really underpins London’s continued ranking as the top city for global opportunity, however, are the people who ride the tube, fill the offices, read the newspapers and visit the shops: the Londoners. Here at Rochester PR, we make it our business to know our public and how to reach them - how to deliver the messages, platforms and connections to plug exciting companies new to the UK into the heart of what makes our city tick.
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