Based in the heart of London, Rochester PR Group are specialists in market entry who advise UK and international clients and brands on successfully launching in the UK market.  Our client expertise clusters around five key sectors:  Food and drink;  Lifestyle; Technology; Services and Associations and organisations including trade and governmental bodies.

We raise profile and ensure a business gets connected with the right people to help it grow.

Do take a read of the articles below which cover a wide range of topics useful to companies planning their market entry strategy or international expansion as well as those already in the process of entering a new market. 

Chat GPT: the reasons for attending trade shows

AI is undoubtably driving change in many areas of business life including customer behaviours on websites and delivering relevant online chat support Chat GPT is currently at the forefront of many conversations especially those focused on how AI platforms like these are potentially threatening jobs for journalists and content creators. We wanted to put it [...]

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Creating a Unique Value Proposition for the UK Market

Creating a Unique Value Proposition for the UK Market: Understanding how to find the gaps and how to fill them We asked Karen Green, author of newly published book Buyer-ology: Know your buyer, sell more and sell better to share her advice for international brands looking at the UK market.  Here is what Karen has [...]

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The CPTPP agreement: What it is and its importance for international trade

As specialists in market entry PR, we have been keeping an eye on the progression of the UK’s accession to The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). We recently attended a virtual briefing hosted by the Ministry of Foreign Affairs and Trade (MFAT) in NZ, where Vangelis Vitalis, Deputy Secretary of the Trade and Economic [...]

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Natural or organic product? Join our pre NOPE webinar.

Ahead of the Natural & Organic Products Europe (NOPE) at London’s ExCel, 16-17 April, we are going to be hosting a free webinar on 7th March (giving you plenty of time ahead of the show if you are exhibiting) alongside The Food MentorKarenGreen. It will cover how to make the most of exhibiting at Natural & [...]

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International Food & Drink March 2023: Pre-event webinar

We love meeting international brands at International Food & Drink Event (and other food trade shows of course) but we often come away from their stands feeling disappointed on their behalf.  And typically, that’s because they don’t feel they have got the most out of their attendance and investment.  Sometimes it’s because they didn’t meet [...]

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What the NZ-UK FTA means and what to know before you go

Launching in the UK: What the NZ-UK FTA means for businesses and what to know before you go Given that the NZ-UK Free Trade Agreement (FTA) is on its way to soon being ratified, leaders from the NZ and UK governments are putting plans in place to ensure that both countries mutually benefit from the agreement. [...]

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Comms during a cost of living crisis

There have been several well-used phrases of the decade (so far) but overall it is safe to say that the 2020s are very much “unprecedented times”. From, Covid, a global pandemic, the fuel crisis and destructive reminders of climate change things were already feeling relatively gloomy And that’s before you add in the looming predicted [...]

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Landing in the UK – Addressing Legal and Marketing Challenges

The UK is one of world’s leading locations for businesses looking to expand internationally. Flexible labour markets, competitive tax rates, the largest VC ecosystem in Europe and access to world-class talent are key components that attract investment, international trade, and keep the market prosperous. For those who might be exploring potential UK opportunities for their [...]

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“Always lean forwards; embrace the challenge”

Always lean forwards; embrace the challenge: So true when it comes to launching in the UK and a great soundbite from Krister Kristiansen of Attensi, the gamified simulation training company which is going from strength to strength in the UK. Krister was speaking at the  UT London Conference organised by Vegard K. Strand and Willy G. [...]

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Changing trends in food: when times get tougher

The winds of change are strong in food and drink and at times it can feel like all these winds are headwinds! Simon Day, (Brand Founder, Investor and Advisor) looks at some of the key challenges in UK food and drink and where he believes the opportunities can still be found. Focus returns to major [...]

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Results-driven PR communications and content campaigns with real impact

Rochester PR Group is an experienced communications agency in London. We work closely with ambitious, forward-thinking businesses from all over the world and use fresh PR ideas to create campaigns guaranteed to go the distance. With decades of combined experience, our PR specialists are committed to helping both local and international brands establish themselves in the UK market. We use tried and tested strategies to achieve this objective, whilst at all times staying true to a brand’s vision and philosophy.

PR agency for local and international clients

The services we provide have been designed to give businesses the upper hand when entering new territories, such as the UK or Asia Pacific region. Through support with brand messaging, content creation, event management and more, we can help you to develop fruitful relationships with various stakeholders in these new markets, as well as give you a platform for continued success. Clients choose Rochester PR Agency because of our reputation for raising profiles, delivering tangible results and guiding globally-minded businesses towards long-term profitability. So why not take the leap?

Get in touch today to discover what we can do for you.