NZ Tech and the UK market

The NZ tech industry – its performance and key advice for NZ tech companies looking to export to the UK market Given that we have a wealth of experience working with tech brands and those looking to make their mark in the UK, we’re always interested in learning about the tech industry in other markets and how […]

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Preparing for success: understanding the UK market

Being well and truly prepared before entering the UK market is hugely important if  brands and companies are going to make a success in this competitive landscape. The UK market offers tremendous opportunities, but it also presents unique challenges and complexities. Understanding the market dynamics, consumer preferences, regulatory landscape, and competitive landscape is crucial for […]

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The CPTPP agreement: What it is and its importance for international trade

As specialists in market entry PR, we have been keeping an eye on the progression of the UK’s accession to The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). We recently attended a virtual briefing hosted by the Ministry of Foreign Affairs and Trade (MFAT) in NZ, where Vangelis Vitalis, Deputy Secretary of the Trade and Economic […]

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International Food & Drink March 2023: Pre-event webinar

We love meeting international brands at International Food & Drink Event (and other food trade shows of course) but we often come away from their stands feeling disappointed on their behalf.  And typically, that’s because they don’t feel they have got the most out of their attendance and investment.  Sometimes it’s because they didn’t meet […]

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Reaching UK travellers looking for Australia and New Zealand holidays

The prospect of that trip of a lifetime to Australia or New Zealand has been no more than a distant dream in the last two years, but with both countries now lifting Covid restrictions, there are high expectations of a surge of UK visitors. Consumers who boosted their savings during lockdown are now looking to […]

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