The NZ tech industry – its performance and key advice for NZ tech companies looking to export to the UK market Given that we have a wealth of experience working with tech brands and those looking to make their mark in the UK, we’re always interested in learning about the tech industry in other markets and how […]
Being well and truly prepared before entering the UK market is hugely important if brands and companies are going to make a success in this competitive landscape. The UK market offers tremendous opportunities, but it also presents unique challenges and complexities. Understanding the market dynamics, consumer preferences, regulatory landscape, and competitive landscape is crucial for […]
How to Land and Grow your Tech business in the UK from the people who know what it takes Tech Growth UK, our hugely popular event is returning for its ninth year as part of London Tech Week 2023. Organised by us along with Burges Salmon, the Department for Business and Trade and JMB Partnership, […]
AI is undoubtably driving change in many areas of business life including customer behaviours on websites and delivering relevant online chat support Chat GPT is currently at the forefront of many conversations especially those focused on how AI platforms like these are potentially threatening jobs for journalists and content creators. We wanted to put it […]
Creating a Unique Value Proposition for the UK Market: Understanding how to find the gaps and how to fill them We asked Karen Green, author of newly published book Buyer-ology: Know your buyer, sell more and sell better to share her advice for international brands looking at the UK market. Here is what Karen has […]
As specialists in market entry PR, we have been keeping an eye on the progression of the UK’s accession to The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). We recently attended a virtual briefing hosted by the Ministry of Foreign Affairs and Trade (MFAT) in NZ, where Vangelis Vitalis, Deputy Secretary of the Trade and Economic […]
Ahead of the Natural & Organic Products Europe (NOPE) at London’s ExCel, 16-17 April, we are going to be hosting a free webinar on 7th March (giving you plenty of time ahead of the show if you are exhibiting) alongside The Food MentorKarenGreen. It will cover how to make the most of exhibiting at Natural & […]
We love meeting international brands at International Food & Drink Event (and other food trade shows of course) but we often come away from their stands feeling disappointed on their behalf. And typically, that’s because they don’t feel they have got the most out of their attendance and investment. Sometimes it’s because they didn’t meet […]
Launching in the UK: What the NZ-UK FTA means for businesses and what to know before you go Given that the NZ-UK Free Trade Agreement (FTA) is on its way to soon being ratified, leaders from the NZ and UK governments are putting plans in place to ensure that both countries mutually benefit from the agreement. […]
There have been several well-used phrases of the decade (so far) but overall it is safe to say that the 2020s are very much “unprecedented times”. From, Covid, a global pandemic, the fuel crisis and destructive reminders of climate change things were already feeling relatively gloomy And that’s before you add in the looming predicted […]
