At Rochester PR Group, we believe that effective UK market-entry begins with a deep understanding of real British consumer behaviour — not just assumptions or global trends. That’s why we recently carried out targeted research, in partnership with HRA Global, into how UK consumers are choosing food during the working day or “food on the go”— […]
London Tech Week brings together global tech leaders, fast-growth startups, investors, and policymakers for a week of collaboration, conversation, and deal-making. If you’re attending, it pays to be prepared. Whether you’re looking to build your network, attract investment, or simply soak up the insights, here’s how to make the most of your time. London Tech […]
Every month, we take a dive around published UK statistics and reports to extract a few highlights we think are most relevant to companies looking at entering the UK market. It’s always our view on what might be useful and interesting and covers a wide range of topics. In recent months, we have shared: Business […]
Global Tastes, Local Plates: Good news for international brands wanting to target the UK market High Openness: 90% of UK consumers are open to trying new international flavours Strong Demand: 73% claim to be likely to buy new products inspired by international cuisine Frequent Purchases: Over 80% buy international products weekly or biweekly We recently […]
The United Kingdom has always been a rich and vibrant incubator for entrepreneurs. People from all walks of life with big ideas. But entrepreneurialism isn’t just reserved for the big tech, rocket-building individuals of the world. Oh no. In fact, entire families have been quietly building empires for many generations. A recent survey found the […]
Back in July 2022, we gave a shout out to our good friends at AMS Media Group for providing the inspiration and facts for an early version of this article. This updated story uses latest data on print media circulation figures. As we said previously, We may be approaching the topic from different angles (paid […]
When not one, but two articles popped up in the weekend newspapers recently about funky corner shops, we knew this was something worth sharing. Not just a whimsical fad but an established trend and one which international and speciality food and drink suppliers should take heed of. The Times magazine carried the story entitled ‘The […]
The United Kingdom has its sights firmly set on becoming a tech superpower. In fact, the value of the UK tech ecosystem in 2022 was $1tn, placing it third in the world by value and seventeen times larger than ten years ago, with 9% of the UK workforce in digital/tech. It’s big business. The opportunity […]
As market entry PR specialists with an Asia Pacific base in Auckland, we often attend the ‘Women in Export’ events hosted by New Zealand Trade and Enterprise (NZTE). This ongoing series of networking events provides a great opportunity to meet other entrepreneurial professionals who are passionate about exporting their products and services into new markets. […]
Food or drink brand looking to launch into the UK? Join our pre Speciality & Fine Food Fair webinar. Ahead of Speciality & Fine Food Fair on 11-12th September 2023 at Olympia London, we have partnered with them to host a free webinar on Tuesday 1st August at 2.00pm UK time. During the session we will equip you with the knowledge […]
