NZ Tech and the UK market

The NZ tech industry – its performance and key advice for NZ tech companies looking to export to the UK market Given that we have a wealth of experience working with tech brands and those looking to make their mark in the UK, we’re always interested in learning about the tech industry in other markets and how […]

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Preparing for success: understanding the UK market

Being well and truly prepared before entering the UK market is hugely important if  brands and companies are going to make a success in this competitive landscape. The UK market offers tremendous opportunities, but it also presents unique challenges and complexities. Understanding the market dynamics, consumer preferences, regulatory landscape, and competitive landscape is crucial for […]

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Chat GPT: the reasons for attending trade shows

AI is undoubtably driving change in many areas of business life including customer behaviours on websites and delivering relevant online chat support Chat GPT is currently at the forefront of many conversations especially those focused on how AI platforms like these are potentially threatening jobs for journalists and content creators. We wanted to put it […]

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The CPTPP agreement: What it is and its importance for international trade

As specialists in market entry PR, we have been keeping an eye on the progression of the UK’s accession to The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). We recently attended a virtual briefing hosted by the Ministry of Foreign Affairs and Trade (MFAT) in NZ, where Vangelis Vitalis, Deputy Secretary of the Trade and Economic […]

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International Food & Drink March 2023: Pre-event webinar

We love meeting international brands at International Food & Drink Event (and other food trade shows of course) but we often come away from their stands feeling disappointed on their behalf.  And typically, that’s because they don’t feel they have got the most out of their attendance and investment.  Sometimes it’s because they didn’t meet […]

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Comms during a cost of living crisis

There have been several well-used phrases of the decade (so far) but overall it is safe to say that the 2020s are very much “unprecedented times”. From, Covid, a global pandemic, the fuel crisis and destructive reminders of climate change things were already feeling relatively gloomy And that’s before you add in the looming predicted […]

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