As part of our “UK Market Entry Index” project, the team at Rochester PR Group surveyed Turkish professionals to find out about their attitudes towards international expansion—particularly in relation to the UK market. The majority of the survey’s respondents are founders, c-suite level executives or employees directly involved in international sales. Most of the businesses […]
The unprecedented levels of uncertainty caused by COVID-19 might be disrupting a lot of business plans but the new virtual environment is also providing more opportunities including in learning and collaboration. As borders open and non-essential travel bans ease, the international business community is eager for information about how the UK business community is reacting […]
With most of Spring having been spent in lockdown, we devised an idea for our client Guylian Chocolates to bring some cheer and family togetherness to everyone housebound. We collaborated with foodies, influencers and friends of the brand to create a collection of delicious treats featuring Guylian Chocolates in a downloadable free booklet format that […]
On May 13, we will be running a webinar in collaboration with Goodwille and the Finnish-British Chamber of Commerce. Our topic? During the COVID-19 pandemic, communication has been key to how we have felt about our jobs, employers, business and lives in general. Some companies have adapted better than others and we have all been […]
As we all know, the onset of social distancing and lockdown has sent many businesses and organisations throughout the world into turmoil. The ways we work, communicate with colleagues, clients/customers and prospective clients/customers, recruit, collect and share data, shop, use the internet and socialise may be set to change forever. The way we speak has […]
Last November we had a successful collaboration with Food Matters Live, which saw us host four busy PR and brand building round table sessions on why a great PR campaign pays dividends for food and drink brands seeking to get noticed in the UK, we are pleased to announce that we are working with them again […]
As someone who spends a lot of time telling international brands and companies what to expect from the Brits – when “very interesting” can mean “very interesting” or “this is clearly nonsense” it was great to come across Sofie Hagen’s piece in The Guardian Weekend. Some thoughts on two of Sofie’s five biggest differences: The […]
We came across a great article this week from eBay VP Rob Hattrell with his five Back to Work Tips for 2020. If you want to take a look at the complete article, do read it here. In the meantime, we thought we’d share his five tips whilst putting our market entry slant on them. […]
We are presenting at The Department for International Trade (DIT)’s UK Technology Conference 2020, Istanbul in Turkey on 17 February 2020 to showcase the UK’s expertise in the technology sphere. The event will perfect for technology businesses and entrepreneurs who want to learn more about the opportunities to expand their business in the UK, the […]
As you may know, we have worked with Guylian Belgian chocolates and their famous marbled Sea Shells for over 20 years, so our challenge is to keep the brand at the front of consumer’s minds via fresh and vibrant content. One way we achieved this in 2019 was to collaborate with foodies, influencers and friends […]
