When not one, but two articles popped up in the weekend newspapers recently about funky corner shops, we knew this was something worth sharing. Not just a whimsical fad but an established trend and one which international and speciality food and drink suppliers should take heed of. The Times magazine carried the story entitled ‘The […]
The United Kingdom has its sights firmly set on becoming a tech superpower. In fact, the value of the UK tech ecosystem in 2022 was $1tn, placing it third in the world by value and seventeen times larger than ten years ago, with 9% of the UK workforce in digital/tech. It’s big business. The opportunity […]
As market entry PR specialists with an Asia Pacific base in Auckland, we often attend the ‘Women in Export’ events hosted by New Zealand Trade and Enterprise (NZTE). This ongoing series of networking events provides a great opportunity to meet other entrepreneurial professionals who are passionate about exporting their products and services into new markets. […]
Food or drink brand looking to launch into the UK? Join our pre Speciality & Fine Food Fair webinar. Ahead of Speciality & Fine Food Fair on 11-12th September 2023 at Olympia London, we have partnered with them to host a free webinar on Tuesday 1st August at 2.00pm UK time. During the session we will equip you with the knowledge […]
Are you an established brand looking for a fresh new approach to your PR or marketing communications? If you’re tired of hearing the same old strategy and ideas from your PR or marketing agency and are craving a fresh, new approach, we’re here to help. New is in our DNA As the only PR company […]
Trade shows are typically business-to-business (B2B) events attended by other businesses at which companies in an industry display and demonstrate their products and services in a specific market. There are also shows targeted at consumers (the general public), so it’s important to pick the right type of show to match your requirements – we have heard […]
The NZ tech industry – its performance and key advice for NZ tech companies looking to export to the UK market Given that we have a wealth of experience working with tech brands and those looking to make their mark in the UK, we’re always interested in learning about the tech industry in other markets and how […]
Being well and truly prepared before entering the UK market is hugely important if brands and companies are going to make a success in this competitive landscape. The UK market offers tremendous opportunities, but it also presents unique challenges and complexities. Understanding the market dynamics, consumer preferences, regulatory landscape, and competitive landscape is crucial for […]
How to Land and Grow your Tech business in the UK from the people who know what it takes Tech Growth UK, our hugely popular event is returning for its ninth year as part of London Tech Week 2023. Organised by us along with Burges Salmon, the Department for Business and Trade and JMB Partnership, […]
AI is undoubtably driving change in many areas of business life including customer behaviours on websites and delivering relevant online chat support Chat GPT is currently at the forefront of many conversations especially those focused on how AI platforms like these are potentially threatening jobs for journalists and content creators. We wanted to put it […]
