We love meeting international brands at International Food & Drink Event (and other food trade shows of course) but we often come away from their stands feeling disappointed on their behalf. And typically, that’s because they don’t feel they have got the most out of their attendance and investment. Sometimes it’s because they didn’t meet […]
Launching in the UK: What the NZ-UK FTA means for businesses and what to know before you go Given that the NZ-UK Free Trade Agreement (FTA) is on its way to soon being ratified, leaders from the NZ and UK governments are putting plans in place to ensure that both countries mutually benefit from the agreement. […]
There have been several well-used phrases of the decade (so far) but overall it is safe to say that the 2020s are very much “unprecedented times”. From, Covid, a global pandemic, the fuel crisis and destructive reminders of climate change things were already feeling relatively gloomy And that’s before you add in the looming predicted […]
The UK is one of world’s leading locations for businesses looking to expand internationally. Flexible labour markets, competitive tax rates, the largest VC ecosystem in Europe and access to world-class talent are key components that attract investment, international trade, and keep the market prosperous. For those who might be exploring potential UK opportunities for their […]
Always lean forwards; embrace the challenge: So true when it comes to launching in the UK and a great soundbite from Krister Kristiansen of Attensi, the gamified simulation training company which is going from strength to strength in the UK. Krister was speaking at the UT London Conference organised by Vegard K. Strand and Willy G. […]
The winds of change are strong in food and drink and at times it can feel like all these winds are headwinds! Simon Day, (Brand Founder, Investor and Advisor) looks at some of the key challenges in UK food and drink and where he believes the opportunities can still be found. Focus returns to major […]
Firstly, we’d like to give a shout out to our good friends at AMS Media Group for providing the inspiration and facts for this article. We may be approaching the topic from different angles (paid vs earned media) but we share a fascination in trying to understand trends and predict the future of media. Should […]
The UK’s recent London Tech Week saw Chancellor Rishi Sunak make no apology in his opening address for being a “tech geek” – something I totally applaud being one myself. He also rightly stated strongly: “What really matters for economic success – is innovation.” And since I started covering technology and digital in 2001, the […]
Meaningful content and great story telling is the key to any successful PR campaign. Our work for long-standing client, Guylian, includes producing a series of Finishing Touches e-books – we think they are a great example of inspirational content that we use to populate Guylian’s social media channels (specifically Instagram and Facebook) and in our […]
The United Kingdom is a place that gave the world Shakespeare, Dickens and JK Rowling. And as you might expect, people who live there love nothing more than a gripping story. Ideas and imagination are what this country runs on. It’s the same in the business world. Yes, your product/service might have sold millions and […]
