“Hip to Be Fit” – our US intern’s take on the global reach of the extreme wellness trend

Wellness

Hi, I’m Zoë Fried, Rochester PR’s 2019 US  intern. As a lifelong inhabitant of New York City, I’ve been able to witness a fair number of trends rise and fall across practically every industry—from the instant popularity of the ever elusive, putatively sublime ‘cronut’, to the style that couldn’t fall out of favour soon enough […]

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Influencers: who’s the real deal?

CGI Influencer

Yesterday’s Sunday Times Ctrl Alt Delete column, ‘So who’s really the biggest fake – the CGI influencer or the human?’ piqued our interest’. When we work with clients building their messaging and brand story, we tell them that authenticity is important, and this extends to being really clear about influencers we engage with on their […]

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When Immigration and PR coincides

It’s not often we write about visas here (okay, never) but Adam Sinfield of Osborne Clarke is one of those lawyers who not only knows the UK Immigration Rules inside out, he also understands start-ups and scale-ups and the challenges and opportunities they face in the UK market. But more than that, he believes that […]

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Bringing the world to the UK – companies from 21 countries attended our London Tech Week Event!

Number 21

Our 2019 London Tech Week event welcomed attendees from 21 different countries – from Pakistan and India to Sweden, Finland and Portugal, to the US, Canada and  New Zealand – and happened to have fantastic female representation, in terms of speakers, panellists and delegates; often unusual in the tech world. As well as hearing from […]

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Understanding the UK market – local trends aren’t always easy to interpret

A headline including the word ‘Japandi’ was sure to capture our attention. It’s a design aesthetic combining influences from Japan and Scandinavia; two territories we have extensive experience in working with, from fashion houses to tech scale-ups. Trends evolve in interesting ways, and while Japandi was first mentioned in UK media at the end of […]

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Sustainability message in storytelling for London

Sustainability messaging

As we tell our clients, it’s all about content and making sure your story and messages resonate with your target audience.  And, there’s no doubt that consumers are looking for more from the brands they engage with. Which is why we are pleased to find ourselves literally in the middle of a great new sustainability […]

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Ready to EAT?

Plant based food trend

One of the great things about working for food brands is keeping an eye on latest trends and media conversations and this week we’re pulling together thoughts on elements such as veganism, ethical eating, the ‘green £’ and Gen Z and how this is reflected in mainstream brands. And yes, our title is a reference […]

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