The first edition of our market entry advice booklet was really well received and accompanied us to many a meeting here as well as on our trips overseas meeting companies considering the UK for their next international move. So, here’s our expanded 2019 edition with even more advice from across our network – a big […]
Hi, I’m Zoë Fried, Rochester PR’s 2019 US intern. As a lifelong inhabitant of New York City, I’ve been able to witness a fair number of trends rise and fall across practically every industry—from the instant popularity of the ever elusive, putatively sublime ‘cronut’, to the style that couldn’t fall out of favour soon enough […]
Working out how us Brits think provides great insight when launching a new brand or product into the UK. We always advise clients new to this market to conduct a thorough competitive analysis that will give you a true snapshot of how their offering will be received. Understanding current trends not only helps work out […]
Yesterday’s Sunday Times Ctrl Alt Delete column, ‘So who’s really the biggest fake – the CGI influencer or the human?’ piqued our interest’. When we work with clients building their messaging and brand story, we tell them that authenticity is important, and this extends to being really clear about influencers we engage with on their […]
It’s not often we write about visas here (okay, never) but Adam Sinfield of Osborne Clarke is one of those lawyers who not only knows the UK Immigration Rules inside out, he also understands start-ups and scale-ups and the challenges and opportunities they face in the UK market. But more than that, he believes that […]
Our 2019 London Tech Week event welcomed attendees from 21 different countries – from Pakistan and India to Sweden, Finland and Portugal, to the US, Canada and New Zealand – and happened to have fantastic female representation, in terms of speakers, panellists and delegates; often unusual in the tech world. As well as hearing from […]
If 2019 is the year you have decided to do business in the large, but highly competitive and complex market that is the UK then here is our 10-point-plan to help you stand out from the crowd: Start your research and preparation as early as possible. We have lost count of the number of clients […]
A headline including the word ‘Japandi’ was sure to capture our attention. It’s a design aesthetic combining influences from Japan and Scandinavia; two territories we have extensive experience in working with, from fashion houses to tech scale-ups. Trends evolve in interesting ways, and while Japandi was first mentioned in UK media at the end of […]
As we tell our clients, it’s all about content and making sure your story and messages resonate with your target audience. And, there’s no doubt that consumers are looking for more from the brands they engage with. Which is why we are pleased to find ourselves literally in the middle of a great new sustainability […]
One of the great things about working for food brands is keeping an eye on latest trends and media conversations and this week we’re pulling together thoughts on elements such as veganism, ethical eating, the ‘green £’ and Gen Z and how this is reflected in mainstream brands. And yes, our title is a reference […]
