Will your retail brand travel well? Key considerations if you believe the UK is the next stop on your global itinerary for growth

By retail and brand specialist, Jackie Naghten. There is no doubt that the UK, as the perennial ‘nation of shopkeepers’, is a tempting destination for an ambitious brand planning global expansion. But while some have flourished (Zara, H&M and TK Maxx to name a few) many have floundered (Banana Republic, Forever 21 and American Apparel […]

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