As you may know, we have worked with Guylian Belgian chocolates and their famous marbled Sea Shells for over 20 years, so our challenge is to keep the brand at the front of consumer’s minds via fresh and vibrant content.
One way we achieved this in 2019 was to collaborate with foodies, influencers and friends of the brand to create a collection of delicious treats featuring Guylian chocolates in a downloadable booklet format so that fans could recreate the recipes at home. Following the success of the first Finishing Touches edition in May, we revamped and re-released it for the festive season, because while people are very used to gifting and sharing a box of Guylian with friends over the festive period, we wanted to show that there are so many more ways to enjoy your favourite chocolates this Christmas. From an alternative Christmas Day desert, to treats that will entertain visitors during the post-Christmas/pre-New Year interlude and a New Year’s Eve showstopper, we think we have something to meet all your needs and wants this year!
Check it out here and do let us know if you try a recipe!