When you think of subscription boxes, it’s probably products such as food and beauty that come to mind. However, the founders of My Ballet Box, our latest client, have taken their knowledge, expertise and passion for dance to create a totally unique offering. My Ballet Box provides monthly or quarterly deliveries of expertly selected ballet surprises from the latest brands, to keep aspiring dancers on their toes.

We love working with fun and usual new startups, and are excited to help My Ballet Box drive media, influencer and customer interest in the lead up to, and following, their launch.

Our activity will include creative media relations across traditional, online and social media, as well as brand ambassador engagement and strategic brand alliances. We are getting ready to launch our tailored media campaign to top-tier dance, family, retail and lifestyle media, to leverage My Ballet Box’s brand equity and build awareness and excitement.