Home baking content hits the spot for Guylian

With most of Spring having been spent in lockdown, we devised an idea for our client Guylian Chocolates to bring some cheer and family togetherness to everyone housebound.

We collaborated with foodies, influencers and friends of the brand to create a collection of delicious treats featuring Guylian Chocolates in a downloadable free booklet format that families can bake together and give everyone a much needed lift.

Following the success of our two previous Finishing Touches e-booklets this one focuses on recipes to get the kids and all the family involved, letting you create and of course eat together! In addition, our contributors kindly shared with us their lockdown experiences, anecdotes and advice covering everything from books, films, routines and of course baking.

Guylian was very pleased with the end result as they felt the content was on target for the current circumstances and a good platform to drive consumers to its website and online shop.

Finishing Touches is now being shared across Guylian UK and International Instagram accounts and the Guylian website. You can download the e-booklet here and we hope you enjoy some baking!