As members of WEConnect International, a global network that connects women-owned businesses around the world, we are happy to be offering other certified women’s businesses a free consultation about entering the UK market.
We are looking forward to talking to businesses about how best to launch into the highly competitive UK market. Our range of market entry services is incredibly broad and goes far beyond marketing and PR communications, social media campaigns and launch events to include representing clients at exhibitions and assisting on presentations to prospects or landlords. We plan to pass on our recommendations around the three challenges we most regularly see when companies launch in the UK:
• Underestimating the market – knowing who to influence in the UK can be a challenge, and it’s rare that a route to market strategy from one territory will work just the same, so strategies need refining and adapting to work in the UK
• Underestimating the competition – the UK is a great market but that also means that other companies are already here. New entrants have to stand out from the crowd, ensure your messaging is right and make an effort to tell people you have arrived
• Underestimating the cost and time it takes to be successful – coming to the UK is not a cheap option, that’s why it’s hugely important to work with someone who has “been there, done that”
We really enjoy working with market entry entrepreneurs – they are always committed to their businesses, excited by the opportunity and willing to listen – always a great start for a working relationship. If you are a certified WBE and interested in hearing how we might be able to support your business in the UK, do get in touch to take advantage of our offer.