Angel Food

Angel Food is New Zealand’s leading plant-based food brand.   Since 2006, Angel Food’s Founder Alice Shopland and the Angel Food team have been striving to make plant-based food mainstream via its range of delicious NZ-made vegan foods that are suitable for all diets, whether that be vegan, vegetarian, or flexitarian – without having to forgo favourite foods. 
 
With a range of vegan foods that are very close to their dairy-based alternatives, it makes it easier for everyone to choose plant-based meals more often and eat more sustainably. 
 
Our job is to help to drive awareness of Angel Food’s latest products in the NZ market –  Dairy-Free Sour Cream and Dairy-Free Feta, via a targeted media relations campaign to drive coverage opportunities in key publications.