Brown Family Wine Group is one of Australia’s first families of wine; Brown Brothers has been pioneering wine adventures since 1889. From the very first vintage to its ‘experimental’ Kindergarten winery, Brown Brothers’ journey over four generations of family winemaking has been anything but dull.
With its Milawa heritage at the heart of the brand, Brown Brothers has used its affinity for innovation and experimentation to drive the brand to where it is today. Establishing a reputation that challenges the status quo by developing new grape varieties and partnering with the CSIRO to support ongoing viticulture research.
Our job is to help drive awareness in New Zealand of key wines within the Brown Family Wine Group portfolio, while capturing the attention of media and consumers alike.
“We have been working with Rochester PR in the New Zealand market for the past three years and have seen exceptional results. Ashley continually exceeds performance benchmarks and has cultivated standout media relationships that drive meaningful impact. We’ve launched first-to-market initiatives and creative ideas, such as the recent mocktail masterclass, which have significantly elevated our brand presence. Rochester PR brings energy, passion, and a deep understanding of our wines—we look forward to continuing our work together.”
— Amy van Bekkum, Global PR & Communications Manager, Brown Family Wine Group
— Amy van Bekkum, Global PR & Communications Manager, Brown Family Wine Group