We are a team of foodies and have worked with food and drinks brands throughout our careers, making it one of our core areas of expertise.
Whilst our campaigns – which have spanned everything from New Zealand butter to the UK’s first diet delivery service, bubble tea from Taiwan and nut-free peanut butter from Canada – tend to focus on generating that initial splash through media relations, social media, influencer or experiential campaigns, our longest client relationship, Guylian, dates back to 1997, underlining how we continue adding value long after the initial market entry phase has ended. For Guylian we have consistently exceeded media placement targets, even though we remain focused on their core product rather than NPD, and Christmas 2017 has been no exception. We put this down to the face-to-face media visits we conduct every holiday season and the great media relationships we have developed.
In addition to consumer facing activity, we also directly support our client’s business objectives, be that a retail client with a feature in The Grocer or maximising their presence at BBC Good Food Show by securing inclusion in the show’s email newsletters and securing presentation slots in their VIP lounge; or arranging tastings and press visits to Italy and beyond for food service and manufacturing trade media journalists.
Catherine Regan Sappia, then Director of Communications and Consumer Engagement, Garrett Popcorn Shops® said: “We selected Rochester PR Group because of the team’s relevant experience in the food, drink and restaurant sectors, coupled with their expertise in helping foreign companies launch in the UK. We need a team that we trust and who ‘get’ us. Rochester PR fits that bill.”
Andreas Lesniewicz, then UK Master Franchisee, Kamps said: “We selected Rochester because of the team’s relevant experience in the food, drink and restaurant sectors, coupled with their expertise in helping companies launch in the UK. As our turnaround for launching in London was very quick, we needed a team to help us in a number of areas – from working with the designers of our in-store graphics and UK website developer, to copywriting and launching our media and social media presence. Rochester PR fits that bill.”
Susan Fang, Founder and Owner, Yao Yao Cha said:“We selected Rochester PR Group to work with us due to their extensive market entry PR experience. Their knowledge and expertise in this field has been invaluable to Yao Yao Cha’s successful launch.
Joanna and her team have provided ongoing and unfailing support of my vision and have been quick to adapt and review priorities when needed to meet my goals and targets. This along with their creative and strategic approach have helped set Yao Yao Cha firmly on the London bubble tea map.”