Our PR project for Leadoo Marketing Technologies Leadoo, the “Never miss a lead again” conversational lead generation martech company and one of the Nordics’ fastest growing tech start-ups spanned: launching it to UK business media, as well as co-ordinating regionalised and sector specific research to support the launch of its 2.0 platform to help UK SMEs update their marketing strategy, fight back in the Covid business climate and set themselves up for future proofing their business. During the partnership, Leadoo MT evolved from chatbots to a full-force sales and marketing automation platform.
Santtu Kottila CMO and Co-Founder of Leadoo Marketing Technologies said of working with Rochester: “Sadly, we were unable to implement some of the more high profile activities due to Covid restrictions but a highlight was my realisation that their recommendation to commission research into how Covid was impacting our target audience in the UK, was absolutely spot on. As I worked with them to develop the questions and build the results into our launch press release I was convinced of the value it added to the media pitch as well as how we would be able to deploy it in other marketing activities including our sales decks, website and social channels.”
“In addition to the breadth of media coverage Rochester were able to achieve for us from the likes of Startups and Business Info magazines and Site Visibility podcast through to Prolific London and Premier Construction and the quality of the advice and opinion pieces they wrote for Leadoo’s Founder, Mikael da Costa and myself, their creative ideas for cutting through the hugely competitive UK media landscape and strong organisational skills mean that I wouldn’t hesitate to recommend Rochester’s PR services. Their ability to muck in with a busy start up including providing strategic consultancy, media relations and social media engagement support for our Corona Help bot in conjunction with NHSX and the UK government, gets my seal of approval,” Kottila continues.