Taylors Wines is a family-owned winery located in the Clare Valley of South Australia. Established in 1969, the brand has earned a reputation for producing exceptional wines, underpinned by a commitment to quality, sustainability, and innovation. Taylors Wines is one of the region’s leading wine producers, with a portfolio that spans from accessible, everyday wines to ultra-premium offerings.

Rochester was appointed as the PR agency for Taylors Wines in July 2024 off the back of our great success with Brown Brothers, which sits within the wider Taylor Brown portfolio.

For Taylors, we manage both consumer and trade PR, with a key focus on consumer lifestyle media and wine writers. PR activity includes media events, conducting tastings and reviews (with key wine writers, food/drink writers, lifestyle writers), and press office management (e.g. media relations, samples management, coverage tracking and reporting).

In 11 months, thus far we have generated 60 pieces of coverage, well exceeding our agreed coverage KPIs, with coverage in consumer lifestyle and trade publications, as well as social posts from key influencers (reels, stories, etc).