We all know that tech is big business these days and you are hard pushed to find a business that doesn’t involve a significant chunk of some sort of technology. So, as you would expect, our tech experience is broad, spanning fintech (Deal Globe), proptech (Giosg), hospitality tech (MyCloud), paymentech (MyCheck), eventech (EasyCat), live chat and the buzzword of the moment, AI (Giosg, Playnote). Our strategy with technology clients is to get to the nub of what challenge the technology solves and the specifics of the audience(s) it will benefit, and then devise a strategy to reach them through media, social media, events, speaker slots, marketing materials, strategic partnerships etc. The first step is often to run a messaging project which involves extensive competitor analysis as well as drawing on the opinions of the client’s existing clients and staff. The output? A unique set of messages that set the company apart from the millions of other tech companies out there, to be reflected across all communications points, from website to speaking to journalists and Tweets.
Our work with start-ups in the tech field, especially through our campaign for Department for International Trade’s Sirius Programme means that we are well connected with the UK accelerator ecosystem. Plus, as a LABS resident, we are surrounded by tech start-ups on a daily basis. Our broad sector experience beyond tech ie food and drink, lifestyle, services and organisations and associations means that there are many business verticals we know well and we are almost always able to make strategic connections for clients at a very early stage of our relationship with them.
Whether we are setting up media interviews with the likes of BBC World Service, Huffington Post or Sunday Times Business, putting on an event for hundreds of delegates at Canary Wharf’s Level 39, or a lunch for six food bloggers at Busaba Eathai, commissioning sector specific research, drafting by-lines or securing commercial partnerships, our client’s business objectives are always our first priority.
Salim Ziade, co-founder of EasyCat said: “Rochester has been our ‘team on the ground’ in London, adapted to shifting timescales, and created an array of strong content which they have placed in our target media. Most impressive however has been their ability to use their network to set up business development meetings for us that would have been difficult to secure otherwise. These have resulted in a hugely valuable partnership with Mash Media’s three key 2017 shows: International Confex, Event Production Show, and Office; as well as opportunities with Global Sports Project Conference 2017 which we are currently progressing.”
Petri Vilpponen, CMO at Giosg said: “Rochester PR has helped us with messaging, strategic advice, copywriting, ideas, media and social media. We really like what they do and how they work.”