Our first job for Winetopia was to leverage awareness of its eclectic and delicious events taking place in key cities (Auckland, Wellington, and Christchurch) across New Zealand.  More recently we have been supporting  an event/activation for one of their key partners, ‘Tasting South Australia’ in conjunction with DTI South Australia.

For Tasting South Australia, we focused on both trade and consumer PR, helping to drive awareness for two key events – a trade event in Auckland for South Australian wine, food, and spirits producers and exporters to showcase their products (the largest of its kind to head to Auckland) as well as promoting the new dedicated Tasting South Australia space at Winetopia – a Winetopia first.