The challenges of setting up a business in the UK are well documented, especially in the current economic climate and the difficulties that it presents. And the fashion industry in particular is notoriously difficult to crack as large, established brands still dominate and pricing is becoming increasingly competitive as consumers search for ‘bargains’ (often online) …
When helping our client Wasoukan launch the UK’s first kimono boutique, we knew how important it was to differentiate them from the high street giants, so our strategy focusses on showcasing their beautiful, unique garments and highlighting the brand ethos through our media outreach activity. This approach has already led to some great media coverage, including BBC Designed, which featured Wasoukan’s innovative designs in this feature on ‘The designers taking the kimono into the future’.