We first met EasyCat while hosting a Lebanon Tech Hub delegation at the London Tech Week event we were running with UKTI at UBM last summer. The event included a short presentation on international businesses successfully launching in the UK (us) and an engaging panel discussion from businesses spanning the whole spectrum of UK entry (from pre to five years plus). Joanna got chatting to EasyCat founder Fadi Sabbagha in the networking session afterwards, which led to various conversations and meetings, and us starting a project to launch EasyCat in the UK.
Our remit includes ‘showcasing’ the brand at Event Tech Live and then launching it; a media relations campaign spanning tech, SME, investor and trade (exhibitions and events) media; drafting opinion pieces; setting social media strategy; and new business development including meeting setting and networking and flyering at exhibitions on EasyCat’s behalf.
To date we have secured six pieces of coverage including news articles and op eds on why we still go to exhibitions?; tips for exhibition oganisers; and how technology is changing the way businesses do business at exhibitions.
Watch this space for updates on the full launch and the announcement of the first exhibition partner we have helped EasyCat to secure…