PR for charities, trade associations & professional bodies

Our market entry expertise means that we are often called in to work closely with organisations, associations, charities, trade associations and governmental bodies from all around the world to help promote a group of like-minded businesses, an event, a cause, a business, or a tourist destination.  The requirements of these clients are always similar: to raise awareness of their brand through targeted media coverage and the establishment of solid relationships with key stakeholders.

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Leading Charity PR agency in London

At either end of the age scale, we have worked with Child Labor Free, a New Zealand based social enterprise that developed a global certification system to combat child labour practices around the world and remain proud of our 10-year relationship with the Royal Hospital Chelsea, which is home to the scarlet-clad Chelsea Pensioners, where we helped raise the Hospital’s profile as part of their fundraising campaign. Our seasoned PR professionals achieved phenomenal top-tier print and broadcast media exposure for both of these charity sector clients,  winning features in respected media outlets such as Sky Sunrise, BBC Radio London, London Live, The Daily Telegraph, Metro and more.

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Trade Body PR experience

In addition to our experience working with various charities and non-profit organisations, we have also overseen successful promotional and media campaigns for trade associations from across the globe, including Investment New South Wales, ProChile and CzechInvest. 

Some associations such as TAITRA (Taiwan External Trade Development Council) or the Sirius Programme (launched by UK Trade & Investment, now Department for Business and Trade) have needed us to publicise individual member companies to achieve a bigger message. For TAITRA, this meant organising an event to showcase the best of Taiwanese products, including sports bikes, mobile phones and tablets, handling events logistics and securing media attendance and coverage.

China-related examples include recent work for Hong Kong Trade Development Council’s flagship programme “Think Asia, Think Hong Kong”, promoting Hong Kong as a platform for doing business with China and throughout Asia; work for the China-Britain Business Council and its Chief Executive to reach out to a broad spectrum of business media; promoting Hainan Island to both consumer and business audiences and the London Book Fair, when China celebrated being named the Market Focus country with over 300 events.

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What our clients say

Paola Cuneo, then Campaign Director of the Sirius Programme said: “Rochester’s PR campaign significantly raised the profile of the programme both in terms of reach (over 45 million worldwide), depth of message penetration (55.5%) and very strong tone and favourability scores (2.87 and 2.68 out of 3 respectively).”

Nik Webb-Shephard, then CEO of Child Labor Free said: “The Rochester team’s work generated breadth and depth of coverage including street-art media,  an exciting new area for us as it taps into the millennial audience, exposure in fashion titles and a strong presence in b2b publications – not to mention three phenomenal broadcast interviews. The BBC World Service, World Business Report interview took place within three hours of us landing in the UK! They created our campaign hashtag and spent a rainy Sunday campaigning for us around London.”

Peter Currie, then Lieutenant Governor, Royal Hospital Chelsea said: “Joanna and her team have been instrumental in raising the level of awareness and appreciation of this old institution.  She is somebody I invariably turn to for sound advice on reputational issues, and upon whom I can rely to spot the bandit coming out of the blue at 6 o’clock!”