At Rochester PR Group, we have many years of experience helping lifestyle brands craft compelling stories that resonate with their prospective customers in the UK. Our unparalleled lifestyle PR work alongside luxury fashion retailers, food purveyors and franchise companies has helped change consumer habits significantly over time, from encouraging people to go green by choosing an all-new wooden bicycle to getting behind Finland’s progressive attitude to fitness and wellbeing post-labour.
Whether you’re a lifestyle business looking to generate column inches in the next Sunday supplement, engage customers on new social platforms or hold an impressive launch event, we can ensure that everything goes to plan. As industry experts, we remain more committed than ever to developing targeted public relations strategies that cut through the noise and secure coverage for your products and services. No questions asked.
Lifestyle PR made easy
Generating buzz around a lifestyle business, especially in a marketplace as competitive as the UK, is far from easy. Every week there seems to be a new kid on the block, hoping to steer the attention towards themselves. Our lifestyle PR services, which include all our promotional, PR and marketing work for a broad range of brands across travel, beauty, health, wellness and fitness, restaurant and retail, can help you stay tuned to the trends affecting these sectors and keep you in the spotlight for the long term.
Having specialised in lifestyle PR campaigns since our inception, we’ve proud to have been involved in a number of high-profile projects, covering everything from the introduction of a French cookery school to supporting a regular partnership for Italian coffee brand Lavazza at The Championships, Wimbledon. We were even on hand to lend our expertise to multinational restaurant Nando’s as they aimed to establish themselves as the home of the legendary flame-grilled PERi-PERi chicken in the UK. And we all know how that turned out!
Global brands aside, we also have the knowledge and the skill to devise creative publicity solutions to help smaller clients flourish in challenging and competitive markets. Our work with sustainable bicycle manufacturer COCO-MAT.bike is one example of our ability to take a brand that is unknown in the UK and help bring it to the attention of a whole new target audience
“We approached RPR with very little notice asking for their help with a project. They were very quick to respond and came back with ideas that were spot on for our business. We have continued to work with them as they are proactive, responsive, creative, quick thinkers and get good and continual press coverage for us including titles we’ve not been in before. We are really pleased to have them as part of the Ecoegg team!”
Lisa Whalley-Smith, Head of Brand and Marketing, Ecoegg
“Starting in a new market (UK), which previously wasn’t familiar to us and where people didn’t know our brand/product was a big thing. It was essential to find good partners to help in the launch. We are very pleased with the press coverage we had. Rochester helped us to build brand awareness and also introduced us to significant companies and operators, who shared the same target group with us and helped to spread the word even further. The cooperation was always smooth and fast. And we also learned a lot about how the media works in the UK.”
Riina Laaksonen CEO, Founder, Nordic Fit Mama