Rochester PR Group is one of the UK’s most renowned tech PR agencies. Based in London, our experts specialise in helping tech businesses of all shapes and sizes drive brand awareness, build trust with their target audiences and create connections that will truly stand the test of time.
Having been involved in technology PR for a number of years, our dedicated PR team has accumulated a wealth of experience in this ever-changing industry and worked very successfully alongside clients from a variety of technology sectors. This includes everything from fintech (Deal Globe), proptech (Giosg), hospitality tech (MyCloud) and paymentech (MyCheck) to eventech (EasyCat), live chat, AI and numerous Saas platforms. Looking to promote your cutting-edge B2B technology to a wider audience? Look no further than Rochester PR.
Why we’re the right technology PR agency for you
Our approach with tech clients is to get to the nub of what challenges their technology solves and the specifics of the audience(s) this will benefit, before devising a strategy to reach these stakeholders through traditional media, social media, events, speaker slots, marketing materials, partnerships, strategic communications and more. Often, the first step is to run a messaging project which involves extensive competitor analysis as well as drawing on the opinions of the client’s existing clients and staff. The output? A unique selection of messages that sets the client apart from the millions of other tech companies out there, to be reflected across all communications points, from digital media and press releases to conversing with journalists directly and holding public events.
What’s more, our work with start-ups in the tech field, especially through our campaign for the predecessor of the Department for Business and Trade’s Sirius Programme, means that we are well connected with the UK accelerator ecosystem. Our broad sector experience beyond tech, which covers food and drink, lifestyle, services and organisations and associations, means that there are many business verticals we know well and we are almost always able to make strategic connections for clients at a very early stage of our relationship with them.
Whether we are setting up media interviews with the likes of BBC World Service, Huffington Post or Sunday Times Business, putting on an event for hundreds of delegates at Canary Wharf’s Level 39, or a lunch for six food bloggers at Busaba Eathai, our tech clients’ business objectives are always our first priority. For help crafting the perfect PR campaign for your tech company, contact London’s leading technology PR firm today.
What our clients say
“NMITE is a new organisation which challenges existing approaches to Higher Education and the training of engineers in the UK. So our partnership with Rochester is very important to us. We are a small organisation and need a PR and Comms partner who understands us – really understands us. Rochester have helped us find a confident and positive voice when speaking to the outside world, helping us plan and deliver major projects such as our organisational launch but also supporting us as we sharpen our messaging in response to day to day issues. They are also an incredibly friendly bunch – we feel like they are part of our team.”
James Newby, Chief Operating Officer, New Model Institute for Technology and Engineering (NMITE)
“Being Canadian tech entrepreneurs with global ambitions since day one, we set ourselves a goal of launching our platform in London, and mapped out the challenges we needed to overcome. We realized a major hurdle was going to be integrating into the London ecosystem and meeting the right contacts. Rochester has been truly remarkable at facilitating this for us since day one.
Endorsements are not normally my thing – in fact this is my first one ever –here are just some of my comments sent to Rochester over the past six months since we began, all of which I mean 100%: ‘Your team is fantastic on the ground for us’, ‘truly remarkable’, ‘solidly great work’, ‘incredible value’. If you’re thinking about market entry to the UK, Rochester will be a tremendous asset to your team.”
Jim Gastle, Founder, Terrifio