A highly skilled and experienced professional with more than 20 years’ experience, Sasha began her career as UK PR Executive at Dell where she learnt how to manage a busy press office and find her way around a motherboard. Sasha’s PR career has spanned many sectors from luxury hotels and food & drink (Hilton), professional services (KPMG), tech (Intel, Microsoft, IBM, Intel and a host of tech start-ups) Finance (Afreximbank, HSBC, AssetTribe, Datacash)  and consumer (Weight Watchers, Acer, Creative and SOL Republic). Sasha spent 15 years working with full service PR agencies including 3 years at Weber Shandwick, working on the IBM account and leading the dotcom business, followed by a 10 year stint at Edelman. Here Sasha learnt to develop and deliver global integrated programmes and campaigns.  As a consultant, Sasha spent a year at consumer agency Shine leading the Xero account before joining Burson’s Corporate Affairs practice working on crisis management and proactive PR around 5G for Huawei. Sasha also worked client-side with the GSMA for two seasons on Mobile World Congress.